How Executives use Armada

Executives make or break a company. Armada has had the fortune of working with many outstanding executives across a diverse array of companies.   

"Understanding how you would use an intelligence firm can be confusing.  Let's simplify it."   

The list below shows just a small sample of how we have worked with various corporate positions in the past.  But, you can custom design what we do for you - to hit the sweet spot of exactly what will give you a personal, and professional edge.   

"Armed with the right intelligence, everybody can have a superpower." 

  • C-Suite Executives
    • Confidential Consultations - we won't do anything illegal, immoral, or unethical; but we have completed a number of confidential projects with CEO's and other C suite Executives, one-on-one, to help them better manage their organizations. Topics have ranged from:
      • Honestly, are we on the right track?
      • Educate me about _____________________ so that I look more intelligent in front of the troops. 
      • Can you give me an unbiased evaluation of ______________________?
      • Coach me. 
      • Privately, I'm insecure. Can I run some key decisions by you before I make them?
      • Can you proof some organizational e-mails that are coming from me personally to be sure that I come across O.K?
      • I'm laying awake worried about ______________________, what should I be laying awake worrying about?
    • Continuous Situation Analysis - Our specialty. It's an ongoing situation analysis that saves time, money, and helps you react quickly to daily or weekly changes in market fundamentals. It will let you and your organization act brilliantly and get ahead (or create) industry trends.
    • M&A Research and Strategy - self explanatory, but leave the due diligence to attorneys and accountants
    • Executive Intelligence Briefings - every President and major Government Executive has one, why shouldn't you?  It can cover everything from economics to geopolitics, pop culture to consumer trends, and everything in-between.
    • Ghost Writing - producing content for presentations, newsletters, briefings, blogs, etc. anonymously, to make you look better. You would do it on your own - if you had the time.  We have the time, you direct us. 
    • Maximize the Effectiveness of your "Triad Power Base", Confidentially - you'll have to inquire about this...it's an interesting concept about how companies really work.  And done correctly, it's a 'cool tool', and it will protect your flanks.
    • Back to top

 

  • Sales Executives
    • Intelligence briefings for the sales force  - economic trends, industry insights, customer trends/shifts, forecasting, futurist briefings, etc.  It can be for internal eyes only - or market-facing. 
    • Intelligence for sales automation tools - we can provide inputs into sales force automation and CRM tools - working with you to design the types of intelligence that would make a difference in a given pursuit, or help in retaining and nurturing current clients/customers. 
    • Sales Strategy Support -  Can include our experiences in Key Account Management or anything that helps shape and form sales strategy. 
    • Continuous Situation Analysis for planning - like in the C-Suite section above, it's our specialty and we developed it.  Why wait for a point in time during the year to build a situation analysis?  The market is moving too fast.  You need a continuous understanding of how the world is changing - we do that through digital or verbal intelligence briefings. 
    • Ghost Writing and Newsletter Production - We produce custom, customer-facing newsletters that open doors with new prospects and increase satisfaction with current clients.  It's about starting a conversation - and our newsletters can do that by delivering information and intelligence that your customers want to read. It's not a clipping service. Those are a dime a dozen. It's built just for you and your organization.  
    • Competitive intelligence  -  We'll be honest about what we can/can't do here.  We won't dumpster dive or do anything that will get your or us in trouble. But, there are great insights out there (publicly available) if you know where to look. This is what we "cut our eye-teeth on". 
    • Back to top.

 

  • Finance and Credit Professionals
    • Intelligence briefings - focused on economic forecasting, risk, and targeted sector trends or anything else you would find most useful
    • Targeted Intelligence briefings - Specific intelligence gathering on specific companies or industries that support credit decisions
    • Prep meetings - we get execs ready for Wall Street calls / investor relations / presentations.  
    • Ghost Writing - we have helped executives prepare, research, and build PowerPoint decks for industry presentations, keynotes, or panels.  We've also helped them build their professional persona by writing LinkedIn posts, articles, etc. for public sources.  
    • Back to top.

 

  • Marketing and Ad Agency Executives
    • Ghost Writing - this is big for the agency industry.  We can support you with industry-specific intelligence and knowledge, trends, forecasts, and outlooks.  And again, as a ghost, it's all you. We are a silent partner if that's what you need, or we can proudly stand next to you as Armada and give you the breadth and depth that will help you take care of those clients better. 
    • Continuous Situation Analysis - we are really pushing this as a new paradigm in business.  The world of business is moving too fast.  You can't keep pace. If you are doing a "point-in-time" situation analysis, your organization is likely to get hurt.  Even the US military is moving to a dynamic and continuous process of assessing risk, change, and a constantly shifting environment.  It's not hard.  It's not expensive.  But it takes commitment and discipline to check for specific trigger events, everyday, and connecting the dots to see if any of the events of the day have created evidence that a market shift is starting. That's what we do. 
    • Strategic Planning - whether we do it or we bring some strategic partners that have been doing it for 20 years just like us, we have access to some of the most innovative strategic planning processes on the planet.  They can be quick, thorough, inclusive, exclusive, continuous, or a point in time. It's up to you.  We'll have an opinion (which we will certainly offer), but ultimately it's your call on how you want it done - and we'll fit those needs. 
    • Consumer Research Support and Analysis - we've either led research efforts or supported them in many ways.  Everything from customer satisfaction to consumer value analysis, focus groups, digital surveys, we can help find partners to get it done, or lend our analysis and experience to help you interpret and present the results. 
    • Target Client Prospecting Research - have a big pitch coming up?  We can help you understand the personal attributes of the executives, the company's situation in the marketplace, competitive activities creating pressure on your prospect, etc. We can help you be fully armed going into a pitch...to help you improve your odds of closing a deal. 
    • Back to top

 

  • Supply Chain and Logistics Managers
    • Supply Chain Intelligence - understanding all of your inputs and key dependencies up and down your supply chain (or even your value chain), we produce briefings that can help you understand the operating environments, in a format that works best for you (digital intelligence briefings, teleconferences, podcasts, etc.). 
      • Bottlenecks - see bottlenecks weeks or months before they happen. 
      • Rising/falling costs - understand when certain transportation modes or components of the supply chain will see price increases - and understand why. 
      • Economic shifts that might impact sourcing. 
      • Geopolitical events that could impact sourcing strategy. 
      • Weather and environmental impacts you need to be aware of. 
      • Strike threats and purposeful slowdowns that delay transit times. 
      • Resource risk and helping understand when a commodity might be in short supply. 
      • And many more. 
    • Consulting / Executive Support - for some reason, supply chain managers typically need help in telling senior executives why events are happening, and why costs are fluctuating.  We can help support those efforts by producing presentations, economic assessments and outlooks, etc. 
    • Back to top

 

  • Business Association Leadership
    • Ghost Writing - our most popular line of business is ghost writing - we do the writing, you put it in your publications and you take the credit for the content. Newsletters, magazines, blogs, it doesn't matter. We don't have any pride of authorship - it's all about building your brand. That being said, if it's valuable for you to have a third party brand help endorse your's, we're all ears.  We've done many co-branded projects and have a number underway today. 
    • Trade Show Keynotes and Presentations - we support our association partners by speaking at their annual conferences and local events. 
    • Webinars, podcasts, etc. - we can support a number of needs for content and presentation preparation, delivered in any format that best fits your needs.  
    • Many more - we've worked with so many different business and trade associations, the ways that we work together are diverse and varied - let's just get on the phone and talk about it. 
    • Back to top

 

  • Consultants
    • Secret Superpower - we work with other consultants and often carry the brand of their business.  We are like the secret intelligence agency inside their organization - we support their brand with our services.  It's seamless for their clients and we don't confuse them by introducing multiple brands (unless it makes sense to do so).  We can do research, provide data, forecasts, risk assessments, insights, etc.
    • Ghost Writing - we can also write for other consulting firms.  We often do the writing that you don't have time to do - and you can brand it as your own.  We'll also work closely with you like a copywriter - to ensure that it has your tone and tenor.  
    • Back to top.

 

  • And many more
    • We didn't call out attorneys, HR Professionals, Operational Leadership, Pricing Executives, Health Care Administrators, or many others that we have worked with. If you have a question about something you don't see in this long list, just ask. 
    • Back to top.

Comments are closed.