About Us

Founded by Keith Prather and Chris Kuehl in 2000, Armada began as a competitive intelligence firm, grounded in the discipline of gathering, analyzing, and disseminating intelligence.  Today, Armada executives function as trusted strategic advisors to business executives, merging our fundamental roots in  corporate intelligence gathering, economic forecasting and strategy development.


Mr. Keith Prather (MBA) (kprather@armadaci.com) - is a Managing Director of Armada Corporate Intelligence and one of the companies’ co-founders. During his 18 years as Armada's primary strategist, he has worked with Fortune 500 companies on everything from merger and acquisition strategy to key account management, strategic planning and corporate marketing efforts. He has pioneered the concept of the Continuous Situation Analysis that companies use in a fast-paced, aggressive modern business environment.

Mr. Prather has also developed a number of proprietary analytical tools that have been used by companies of all sizes. These include tools designed to position a company in its competitive market, forecasting of competitive movements in an industry sector, identification of the impact of competitive scenarios, and strategic optioning for high-level corporate strategy. He has worked with teams to understand supply chain and strategic business activities in key account programs with companies in the Fortune 100.

Keith is the chief editor and one of the two primary writers for the Black Owl Report, an Executive Intelligence Brief. Executives around the world read the Black Owl Report for insight, foresight, and risk intelligence. Keith is also a keynote speaker for industry associations.

Keith has an MBA with a focused thesis on Corporate Intelligence. He is a former Chief Financial Officer and has an extensive background in data analysis.


Dr. Christopher Kuehl (PhD) (chris.kuehl@armadaci.com) - is a Managing Director of Armada Corporate Intelligence and one of the co-founders of the company. He has been Armada's economic analyst and has worked with a wide variety of private clients and professional associations in the last 18 years. He is the Chief Economist for the National Association for Credit Management. He prepares NACM's monthly Credit Managers Index. He is also the Economic Analyst for the Fabricators and Manufacturers Association and writes their bi-weekly publication, Fabrinomics, which details the impact of economic trends on manufacturers.

Chris is the chief editor for the Business Intelligence Brief, distributed all over the world by business organizations and one of the primary writers for the Black Owl Report. He also makes approximately 100 presentations each year to business and industry associations in the US and overseas.

Chris has a doctorate in Political Economics and advanced degrees in Soviet Studies and Asian Studies and was a professor of international economics and finance for over 15 years prior to starting Armada.


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